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Client: På(fyll) (Orkla Home & Personal Care)
Business: Refill and Reuse System for Household Products
Category: Home & Personal Care
Availability: Norway (B2C), B2B pilot expanding across Scandinavia
WECARRY is a smart reusable packaging system for bakeries and supermarkets. Using RFID technology, the lifecycle of durable, organic cotton bags is tracked to replace single-use packaging with a seamless, sustainable alternative. The system includes logistics, cleaning, and digital monitoring, making sustainability effortless.
Each bag is made from 100% organic cotton, designed to withstand over 50 washes, and can be recycled at the end of its life. In response to growing regulatory pressure and rising consumer demand for eco-friendly solutions, WECARRY enables retailers to achieve their sustainability goals while reducing costs and packaging waste.
Over 100 bakeries in Germany are already using the system, with expansion into retail and promotional products underway.
Carlton McFarlane
CTO at På(fyll)
Scaling Reuse in Everyday Essentials with På(fyll)På(fyll) is a circular service by Orkla designed to reduce single-use plastic in everyday household consumption. With a growing refill model that spans both B2C and B2B, På(fyll) is redefining how sustainability fits into daily life.
Running a fully automated reusable system in retail industryLaunched as part of the reusable offering requirement in Germany, EINFACH MEHRWEG also covers the spectrum of pre-filled foods.
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Transforming bakery packaging with WECARRY’s smart reuse systemWECARRY is a smart reusable packaging system for bakeries and supermarkets. Using RFID technology, the lifecycle of durable, organic cotton bags is tracked to replace single-use packaging with a seamless, sustainable alternative.
